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Operating System Bigamy Bliss
I'm a long time PC guy with roots back to the DOS days, but I must say that the times they are a changing. I now find myself toting an iPad around the office, with an Android phone in my pocket, and a...
View ArticlePC POS: Changing Your Merchant Service Provider
The lack of transparency in the Retail Point of Sale (POS) industry for the small to mid-sized business retailer is extremely frustrating … not only for the small business CEO, but also for the...
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Clone Your Best Customers
Lots of cool stuff going on in the industry around the merging of mobile, social, gifting and loyalty into small business retail solutions … and the prudent small business CEO should be closely...
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Email Me That Receipt Please!
With another last minute Christmas shopping crusade in my rear view mirror, I am encouraged with the growing number of retailers that gave me the option of receiving an emailed receipt for my purchase....
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My (Geek) Christmas Present to Myself
Another Christmas day has come and gone and I'm really "digging" the Christmas present I gave to myself! I am sure many of you Dads and Moms are in the same mental place I find myself at Christmas …...
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Dick’s Scores with ScoreCard Mobile/Loyalty/Social App
I was pleasantly surprised this morning - actually delighted - to find in my Inbox a message from Dick’s Sporting Goods with the subject line “Download Our App and Score 50 Bonus Points When You Sign...
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2015 Mobile Payments Product Mix
The ever accelerating rate of mobile technology adoption is having a dramatic effect upon the SMB point of sale merchant. Over the past 30 years this merchant segment has always utilized a variety of...
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I am Still Charmed by my Meerkat
Wrote an published a guest post today for Plusbyems.com about my recent experiences with the new Meerkat live broadcasting application. Here is how it starts out ...My Meerkat stood me up yesterday,...
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Digital Content Production At Trade Shows
Timely publishing of good content maximizes the effectiveness of your social media efforts in many "live event" situations. Especially when the event is well attended both in person and virtually by a...
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TRANSACT15 Twitter Mentions Increase 514%
Pre-#TRANSACT15 Twitter tweets (622) have increased 514% over the same prior period measured for #TRANSACT14 (121). What a pleasant surprise for the pioneering payment marketeers that have been trying...
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Live Streaming From TRANSACT15 - Join In!
It had to be done ... I had to pick a single platform for live streaming from TRANSACT15. No more playing around with simultaneous live feeds using Meerkat and Periscope since that would just cause...
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Case Study: Using Periscope at a Trade Show
Can Periscope be adapted for business use, or will it forever be categorized as just a platform for bad homegrown reality television? Last week I decided to test Periscope out as a component of our...
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Hyperlocal Comes of Age for the Small Business Retailer
Hyperlocal marketing has been with us for decades in multiple forms: yellow pages, billboards, direct mail, newspapers, and numerous other mediums. Today, consumer mobile adoption has created the...
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A Foursquare Check-In Addict's Story of Recovery
My story begins on January 5, 2010 when I tapped my first Foursquare check-in at a Skyline Chili and ends today ... 60 days since my 5,000th (and last) check-in on Foursquare. Since that last check-in,...
View ArticleHyperlocal Marketing Series #1: How to Connect With Your Best Customers
What is Hyperlocal Marketing?Simply put, hyperlocal marketing is marketing oriented to a defined geographic area—usually a local region, town, community, etc. The idea is to attract local customers and...
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